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Sales35-min core + 1.5h · intermediate
Build a Sales Outreach & Follow-Up Agent
Personalised sequences with reply-aware follow-ups that don't stop until the lead does.
4.7 (12)Updated May 2026 Built for non-technical owners
This course includes
- 35-min core + 1.5h
- Outreach & follow-up workflow
- Personalisation prompt pack
- Deliverability guardrails (A11)
- Compliance checklist
- Bonus & References shelf
- ∞ Lifetime — yours to keep, updates free
What you'll build
By the end, you'll have…
- A sequence agent that personalises every first touch
- Reply-aware follow-ups that stop when a lead responds
- Deliverability guardrails so you don't burn your domain
- A dashboard of replies and booked meetings
Capabilities & tools
What you'll wire together
You'll be able to:
SequencingReply detectionPersonalisationDeliverability
Tools you'll configure:
n8nClaude / LLMGmailLinkedIn
The ROI
What it's costing you to do this by hand
12–18%
reply rates reported vs. 2–3% manual
15–20 hrs/wk
reclaimed from manual follow-up
Then the price reads as trivial.
This is for you if…
- Founders doing their own outbound
- Small teams with no SDR
Not for…
- Anyone wanting to spray-and-pray cold email
The contents
See inside — and sample it free
3 chapters·6 lessons·35-min core + 1.5h depth·~28 min to first working agent·1 free preview
- 0.1 The sequence, running3:10
- After this: You can see a reply-aware sequence in action.
What you walk away with
The deliverables — shown, not claimed
Outreach & follow-up workflow
Personalisation prompt pack
Deliverability guardrails (A11)
Compliance checklist
Bonus & References
The whole reference shelf (A1, A2, A3, A9, A11) — yours to reuse across builds.
From the workshop
We run Agent Wes on these same agents. Every course is built by a research-and-critique pipeline, then human-checked before it ships.
Proof
Letters from builders
Recovered ~30% of dropped leads
“I used to lose leads that came in after hours. Now the agent scores them overnight and the hot ones are on my phone by 7am. We've closed three jobs we'd have missed.”
Replies up from 3% to 14%
“The follow-up agent is relentless in the polite way I never am. It stops the second someone replies. I got 11 meetings last month without touching my outbox.”
Ways to get it
This course, the bundle, or everything
Single course
From $97one build, yours to keep
Pay once for one deep build. Lifetime access and free updates.
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Personalised sequences with reply-aware follow-ups that don't stop until the lead does.